Real Estate

8 Actionable Marketing Strategies for Real Estate Business

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Introduction

Unique. Original. Remarkable. It’s challenging to develop real estate marketing concepts that fit all of these requirements daily, especially if you spend a lot of time on the road visiting with customers and prospects.The real estate business, like most others, has seen a significant upheaval in recent years as a result of disruptive technology.

This push to establish the new, enhanced, and digitalised model of real estate operations that we have today has been bolstered by the epidemic. Here, we’ll go through eight of the most successful marketing methods you can use to move your company ahead and secure its future.

Strategy 1: Leverage Real Estate Videos To Gain Traction

These videos are often serious since they communicate your unique selling proposition and what makes your firm successful and worthwhile to hire. However, as previously said, personality plays a significant influence in the buyer’s decision-making, so try to showcase your persona while providing information to your clients. Online tools such as real estate video editor will help you to create real estate videos that you can use to market your business. 

Every stage of the real estate buying process benefits from videos. Photos and written material are no longer effective in attracting buyers to your listed homes. After all, video-enabled ads generate 403 percent more enquiries than those without. 

Strategy 2: Plan and Execute a good social media strategy

According to a recent report by the National Association of Realtors, social media has grown increasingly important in attracting customers and closing agreements in the real estate sector. Here’s a quick rundown of the report’s key findings:

In some manner, shape, or form, 77 percent of realtors utilize social media for real estate.

In comparison to other sources, 47 percent of real estate companies claim that social media generates the greatest quality leads.

The majority of millennials (and 90% of baby boomers) start their house hunt on the internet (as opposed to in-person referrals)

If you work in real estate, you know how hectic it can be. You must prioritise your time and concentrate on the social media channels that are most beneficial to you.

According to the NAR research, the most popular social media platforms among realtors are Facebook (97 percent), LinkedIn (59 percent), and Instagram (39 percent).

Strategy 3: Provide Virtual Tours of your Listings

Even if you’re not tech-savvy, creating virtual tours for your listings isn’t as complicated as it seems. There are a plethora of online software solutions that may come to your rescue and assist you in creating professional-looking tours without investing a lot of money.

Simply said, basic property listings with photographs and text descriptions are no longer sufficient in an increasingly digital environment.

According to a survey conducted by Realtor.com, listings with virtual tours attract 87 percent more views than those without. Not surprising, given how swiftly virtual reality has engulfed our lives, particularly in light of the epidemic. A real estate video editor can help you create immersive virtual tours for your target audience.

Strategy 4: Use High-quality Ultra HD pictures

While videos and virtual tours are becoming increasingly important, no real estate listing is whole without the inclusion of beautiful, high-quality photos. The property photographs will be the first element that purchasers notice when conducting an online house search. According to reports, properties with high-quality photographs sell 32 percent faster than those without.

Hiring a professional real estate photographer to photograph your homes will go a long way if you do not have photography skills.

 

Strategy 5: Blogging

While visual media are important in real estate marketing, this does not render textual information obsolete. It is, on the contrary, still at the heart of every digital marketing plan. Creating evergreen content with a blog is a time and cost-effective approach to building your reputation and attracting leads.

When it comes to real estate blogging, there still are a few key considerations that agents must make. Choosing the correct keywords is critical for achieving high search engine rankings. As a realtor, you should undertake keyword research to determine the most popular terms in your area rather than relying solely on your experience and intuition. 

After you’ve identified some high-traffic target keywords, create unique and relevant content to meet the inquiries they represent. It’s recommended to post blogs with a lower limit of 1,000 words, while this isn’t a set rule.

If writing isn’t your strong suit, you may hire a freelance article writer to assist you. Remember, nevertheless, to use natural language and tone in your blogs to sound like they were penned by a real estate professional instead of a content marketer. To get the task done, use sites like FatJoe, Upwork, or CrowdContent.

Strategy 6: Leverage Webinars to attract leads

Webinars are growing in popularity in the digital marketing sector. Because they provide average people access to top-level courses that were previously only available to pros. It’s no different in real estate marketing; the potential to reach your target audience with useful information cannot be overstated.

This is because most real estate sales cycle components require the establishment of trust and reliability to acquire the faith of potential clients. Those looking to purchase or sell a house should make sure their realtor is familiar with the rules, regulations, and how to properly help in the process.

Simply said, webinars allow you to reassure potential customers that you know what you’re doing. Furthermore, they’re a great way to meet leads’ demands that prefer audio material to be textual and visual content.

Strategy 7: Fill in as many real estate agent profiles online as possible

Many real estate websites in the United States allow free profiles for agents. Agents may claim their profile and fill up details such as their name, brokerage, contact information, their field of expertise, and markets represented. You may also publish blogs and post other forms of information on some websites. Agent profiles are a terrific way to use the credibility and volume of other websites. That may rank higher in search engines than yours. Examine the most popular real estate websites in your area to verify you have a current presence. This is free advertising for property market participants seeking the best real estate agent in their area.

Strategy 8: Have a mobile-friendly website

In 2019, 81 percent of older millennials, 80 percent of younger millennials. And 78 percent of Generation X discovered their house via a mobile device, according to the National Association of Realtors. In other words, having a high-performing and responsive website is no longer a choice in 2022; it’s a need.

Final Thoughts

Fortunately, designing a responsive user experience is much simpler than it appears. You can have a real estate landing page for your listings fully operational in minutes using no-code technologies like Paperform. With no coding is necessary. You may also get a head start by using some pre-made templates and just customizing them to meet your logo.

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